Chris Krewson

Progress at Variety

Posted in Newsroom memo, Variety by ckrewson on May 5, 2010

This morning, Daily Variety Editor Leo Wolinsky and I sent this memo around to the staff. I thought friends and colleagues might want to see what we’ve been up to out here.

We wanted to point out once again the great progress we’re making in giving our audience a real reason to read print even after readers have learned about all the breaking news from our Website.

On today’s front page, every story was significantly different from the one readers saw yesterday on Variety.com.

Our Web story early Tuesday listing the nominees for the Tony Awards was followed in print by a very different Tony story – one that looked at how the star-studded list would likely benefit the televised event.

Our initial Web story on News Corp.’s quarterly results explained that Avatar had helped the company achieve great results. The print version instead focused on how all this additional money was likely to put Rupert Murdoch into the deal-making game once again.

The Jimmy Fallon story posted to the Web confirmed that the comic would be hosting the Emmys, as we had predicted. The print story, however, used the announcement to explain how Fallon was important to the TV Academy this year with negotiations looming for a new broadcast contract.

The print version of X-men, a story we broke first on the Web, added a new lead and more details. There are other examples inside the paper as well. Stu Levine picked up a tip on Fox’s likely bid for the Olympics during a call on another subject and wrote it into a true exclusive – a story based entirely on his own reporting.

Although many papers are beginning to ignore print as they make their transition to the digital world, the work we’re doing here shows you can do both — which is not only great journalism but a big help in supporting the financial model that keeps the newsroom running. Many thanks for your continued efforts.

Leo and Chris

wanted to point out once again the great progress we’re making in giving our audience a real reason to read print even after readers have learned about all the breaking news from our Website.

On today’s front page, every story was significantly different from the one readers saw yesterday on Variety.com.  Our Web a story early Tuesday listing the nominees for the Tony Awards was followed in print by a very different Tony story – one that looked at how the star-studded list would likely benefit the televised event. Our initial Web story on News Corp.’s quarterly results explained that Avatar had helped the company achieve great results. The print version instead focused on how all this additional money was likely to put Rupert Murdoch into the deal-making game once again. The Jimmy Fallon story posted to the Web confirmed that the comic would be hosting the Emmys, as we had predicted. The print story, however, used the announcement to explain how Fallon was important to the TV Academy this year with negotiations looming for a new broadcast contract. The print version of X-men, a story we broke first on the Web, added a new lead and more details. There are other examples inside the paper as well. Stu Levine picked up a tip on Fox’s likely bid for the Olympics during a call on another subject and wrote it into a true exclusive – a story based entirely on his own reporting.

Although many papers are beginning to ignore print as they make their transition to the digital world, the work we’re doing here shows you can do both — which is not only great journalism but a big help in supporting the financial model that keeps the newsroom running. Many thanks for your continued efforts.

Leo and Chris

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5 Responses

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  1. LizB said, on May 5, 2010 at 9:30 pm

    Now that’s exactly how it should be done. Not a lot of use in a city like LA to opening a morning paper to what you already read on the web yesterday. Hope you can keep it up.

  2. Variety | The Digital Reader said, on May 6, 2010 at 9:38 am

    […] Krewson, editor of http://www.variety.com, sent out a memo to the staff. He also copied it to his blog (which is how I got it). Her is an […]

  3. […] you want to see an example of a paywall that might actually work? Check out Variety. They’re using a  system where the open content is reasonably good and the subscription […]

  4. […] Jump to Comments Variety.com editor Chris Krewson recently released a memo to his staff and on his blog suggesting that the editors at Variety are making their print edition the priority over their […]

  5. paidContent Quick Hits 05.05.2010 — paidContent said, on April 5, 2012 at 9:35 pm

    […] »  Variety.com Editor Chris Krewson points out the publication’s latest accomplishments. [Chris Krewson's blog] […]


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